Equal Rebrand

After 80 years, how do you say anything new about Equal? We took Equal back to basics and gave it a hipper more modern look for a new generation across social, digital and mobile. After all, life’s sweeter with Equal.

Healthcare Rebrand

Creating a new identity and a bright future

Regional Cancer Care Associates, Central Jersey Division, was leaving their parent company to become an independent, multi-specialty, physician-owned oncology group serving 14,000 new patients annually. They needed a new identity, a new name, and a new mission.

We undertook a full rebrand that began with discovery and ended with Astera Cancer Care. The new name was inspired by astéri, star in Greek. The bold, welcoming brand design represents excellence in care and hope for patients and their loved ones.

Kraft Frozen Foods

Concept & Art Director

Babybel Papillon for Disney Toy Story 4

Babybel Mini Rolls Aisle Violators

www.kitchenaid.com/100year.html

www.naturesintentvinegars.com

/https://halcyonrehab.net/

The focus of this print campaign...A realistic wardrobe for women who want high style without high prices.

Photographed by Matthew Rolston

Using calming shades of lavender, pale turquoise, and mint green to convey the power of escape. Also used were berry shades for uplifting energy.

Photographed by Victoria Pearson

Some of my favorite campaigns and pieces while working with Microsoft for 2.5 years

Messaging/imagery to the suggest the importance of insurance protection for the unexpected.

Various corporate ads for MasterCard, Motorola, and Applied Materials.

My Reel

Updating this recognizable sneaker brand using young, hip, and cool paintings.

Luxury at its finest, the overall esthetic to the magazine is modern and clean accented with beautiful design and type treatments.

To see an issue click here http://online.flipbuilder.com/qpog/hhwx/

Beauty that is transformative with a raw sensibility. Robin Schoen's makeup artistry is as powerful as it is delicate. For 25 years, I have had the pleasure of collaborating with her on various promotional pieces, three of which are displayed here. In this series, I showcased her work using a full bleed cinematic layout and subtle title fonts.

Top Two layouts: Photos by Christos Karantzolas

Bottom layout: Photos by Olivia Graham

I created this logo to directly reflect the mission statement for The World Tomato Society, which is to curate, explore, and celebrate all things tomato globally.

The website was designed to showcase the global community committed to cultivating, discovering, sharing, educating and preserving all things tomato.

www.worldtomatosociety.com

Inspired by owners Sara and Caitlyn, the subtle suggestion of 2 moms faces became their company's trademark silhouette. I chose an orange, gray, and white palette to enhance the freshness of the brand. 
 

Coty asked me to develop an aromatherapy line that would appeal to a younger audience. I chose bright fun colors that would easily distinguish each scent, along with playful circle shapes. This is the first full bath and body collection for Lancaster.

Signage to promote the school's annual scholarship dinner auction at the Field Museum, based on the theme Where The Wild Things Are.

I designed the banners, signs, labels centerpieces and over saw the art committee for the annual scholarship dinner and auction. The theme was Dr. Suess' Oh The Places You Will Go.

I met my husband in a shoe store and chose to honor the moment by incorporating a satin shoe lace detail into the wedding day... invitations, donation box, and petal encasings were laced up in a sensual yet tasteful fashion. Contrasting an industrial setting with warm luxurious textures and elegant shades of black, white, silver, and fuchsia.

For this event, I designed and personalized elements to go along with their invitations....favors, name cards, signature drink cards, menus, programs, thank you cards, and water bottles.

Location: Chicago Botanic Garden

Event Planner: Rachel Bradley Sullivan

Kate and Kyle had a farm location wedding at Granor Farms in Michigan.
To go along with their farmhouse wedding, organic positive and negative imagery in sunlit colors were used.

Joel had his Bar Mitzvah at Brickhouse Tavern next to Wrigley Field in Chicago Illinois. Joe has a love for music and baseball so I combined the two themes. I developed two logos for the event, one for the invite and a few other items, and one for merch. I also designed cookies that were the seating chart for the kids, tickets for the adult seating charts, centerpieces, which included mini guitars and baseballs with Joels logo, popcorn holders, bags, baseball hats, baseball T-shirts, banners, digital assets, a shirt-to-sign location, and the favors which were Wrigley gum plus a few other retro packs, Fisher nuts ( Joel’s last name is Fisher) and a label with a Spotify playlist that Joel developed of his favorite songs.